
In his book, The Practice of Management, Peter Drucker wrote that "Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."
If marketing is the distinguishing function of the business, then what is marketing and how is it achieved? Progress Market Management knows what marketing is and will always do its best to find the tailored solution for your challenge.